Spotlight On: Coisy B
Clean Otter: Françoise, welcome! We’re thrilled to sit down with you. Coisy B has been turning heads across Europe and the Middle East with its bold approach to niche perfumery. To kick things off, what inspired you to launch Coisy B, and how did its roots in Dubai shape the brand's identity?
Françoise Bekaert: Thank you for having me! The journey really began with a desire to create scents that feel deeply personal rather than mass-produced. Dubai is a world capital for fragrance culture—people there wear perfume as an art form and expect incredible longevity and depth. Developing the line in Dubai allowed us to blend traditional Middle Eastern richness with refined European elegance. Every bottle carries that duality.
Clean Otter: Your brand motto is "Perfume is the art that makes memory speak." How does that philosophy translate into how you compose your fragrances?
Françoise Bekaert: Scent is the quickest path to emotion and memory. When we formulate a fragrance—whether it’s something vibrant like Waves or intense like Smoke or Danger—we aren’t just combining notes; we’re capturing a specific mood or moment. We use high concentrations of artisanal ingredients so the fragrance evolves naturally on your skin throughout the day, creating a unique signature for whoever wears it.
Clean Otter: With 9 distinct scents in the lineup—plus your popular sample kits and custom accessories—what makes Coisy B stand out to clean, premium beauty retailers and distributors looking for something fresh?
Françoise Bekaert: Today’s fragrance customer is tired of smelling like everyone else. They want craftsmanship, storytelling, and exclusivity. Coisy B bridges high-end luxury with accessibility. Our line offers a full olfactory spectrum—from light and breezy notes to rich, mysterious woods—alongside discovery kits that lower the friction for new customers exploring niche scents for the first time.
Clean Otter: Looking ahead as you expand distribution into new boutique stockists, what can retail partners and customers expect next from Coisy B?
Françoise Bekaert: Expansion for us is all about intentional partnerships. We want to be in curated spaces where scent is appreciated as an experience. We’re continually refining our line, exploring new bespoke packaging, and developing seasonal scent concepts. We want Coisy B to remain that hidden gem that customers are excited to discover and proud to share.
