Wholesale beauty, represented properly.
About Clean Otter

Wholesale beauty, represented properly.

We're not a marketplace. We're a buying team — three offices deep — who select every brand we carry, stand behind every order, and make sure the retailers who stock them get treated like partners, not accounts.

The future of beauty retail is curated, not endless.
Our belief

The future of beauty retail is curated, not endless.

Independent stores don't need another marketplace to scroll through — they need someone who already did the scrolling. Our buying team selects every brand on Clean Otter before a retailer ever sees it, so what you find here is already worth your shelf space.

Explore our brands
How we started

And we're just getting started.

Clean Otter began with a simple frustration: brilliant independent beauty brands were either invisible to retailers outside their home market, or flattened into just another open listing. We built three offices — in Europe, the United States and South Africa — so every brand we represent gets a buying team that actually knows the shelf it's going onto.

Read our expertise
And we're just getting started.
The Clean Otter Standard
The Clean Otter Standard is a rigorous testing process by which every product we represent is assessed for formulation quality, ingredient integrity and retail readiness before it enters our portfolio.
3 Offices, across three continents
48h Typical buyer application review
12–48h To a curated selection & quote
6mo Trading before credit terms unlock

Company values

Curated over crowded
We'd rather represent twenty brands properly than list two thousand badly.
Partners, not accounts
Every approved buyer gets a named beauty buyer — not a support queue.
Price integrity
Transparent RRP, protected margins, and marketplace policies that keep undercutting off the table.
Regional, not remote
Local offices in Europe, the US and South Africa mean real people who understand your market.
Transparency first
No hidden fees and no surprise minimums — every term is stated before you commit.
Company values
Our offices

Our offices

Europe
United States
South Africa

Interested in joining us?

Careers at Clean Otter

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