We look for an RRP and wholesale price that leave a retailer a workable margin – it is one of the commercial basics in the Clean Otter Standard. We can help you shape your pricing architecture if needed.
RRPs are shown publicly on the site, while trade prices, volume tiers and margins are visible only to approved buyers. We ask brands to hold their RRP and not undercut the retailers carrying them: price integrity is what makes independent stores willing to give a brand shelf space.